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DISCOVER MAKE-UP WITHOUT CRUELTY

OUR FAVOURITE FINDS

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Our Story

Cosmetics can help us to feel more confident, more beautiful and sometimes even ready to face the world. But at what cost? Cosmetic testing is responsible for 500,000 animals being locked in labs across the world subjected to unspeakable harm and it is legal in 80% of the world. This all began back in 1938 and although progress has been made, it’s not enough.

We couldn’t sit back and not add our voice so that more people hear about this loudly, repeatedly and urgently. So we launched Cosmetics With Kindness to help you to make ethical choices so that no animal needs to be harmed ever again. Our services are free and our advice is unbiased.

If we can change the mindset of one person at the time then change will happen - it’s been 87 years, its now time to take action.

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What does this number mean to you

It's the number branded onto Scarlett Beagle's ear when she was bred to be tested on, tortured for two years and destined to die in a lab before she was rescued by the incredible Beagle Freedom Project.

If you've ever needed a reason not to buy products that are tested on animals then you need to read her heartbreaking story. 

 # Join the Cruelty Free Community

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